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Greg Lao & Katherine RavenhallCaption: The Trust for Celebrities in Obesity Ads Description: Greg Lao, Account Director, JWT Katherine Ravenhall, Planning Director, JWT |
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Bill Drummy PanelCaption: What Can The Web Tell Us About Consumer Attitudes Toward Obesity? Description: Moderator: Bill Drummy, CEO, Heartbeat Digital Panelists Include: - Carol Ogg, Editorial Executive Director, Sharecare - Desmonique Bonet, Senior Account Executive, Google - Mitch Scharf, Executive Director of Sales, Yahoo! - Tracy Hankin, Group VP, WebMD |
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Alyson ConnorCaption: Changing the Behaviors of Consumers with Obesity and Other Metabolic Diseases Description: Alyson Connor, SVP, Group Director, Strategic and Behavioral Services, Mircomass |
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Cathy KapicaCaption: Food Industry Response to Health Issues of the 21st Century Description: Cathy Kapica, Senior Vice President, Global Health and Wellness, Ketchum former Global Director of Nutrition, McDonald’s Corporation |
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Linda LeikinCaption: How CPG Companies Can Change Health Behavior While Marketing Their Brands Description: Linda Leikin, CEO, Pulse Health and Wellness |
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Dr. Tom PriceCaption: A Free Market Approach to Obesity Prevention Description: Dr. Tom Price, Georgia Congressman |
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Dr. Paul CamposCaption: The Obesity Myth Description: Dr. Paul Campos, Professor of Law, University of Colorado |
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Day 3 Final PanelCaption: Panel-Should Certain Food and Beverage Products be Restricted for Sale? Description: Ellen Haas, Founder, Food Fit Rebecca Flournoy, Associate Director, PolicyLink Dr. Paul Campos, Professor of Law, University of Colorado |
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Ellen HaasCaption: Using Public Policy to Encourage Nutritional Behavior Description: Ellen Haas, Founder of Food Fit and former Undersecretary of Agriculture, Food, Nutrition |
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Bob McKinnonCaption: Utilizing Public/Private Partnerships to Fight the Obesity Crisis Description: Bob McKinnon, Founder, Yellow Brick Road |
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Faye WongCaption: The CDC Perspective on Disease Prevention Marketing Description: Faye Wong, Chief of the Program Services Branch in the Division of Cancer Prevention and Control, Center for Disease Control and Prevention |
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Obesity PanelCaption: The Role of Obesity Prevention in Food Marketing – An Industry Leader Debate Description: Moderator: Cathy Kapica, Senior Vice President, Global Health and Wellness, Ketchum Elizabeth Pivonka, President and CEO, Produce for a Better Health Foundation Maureen Storey, PhD, Senior VP of Science Policy, American Beverage Association MeMe Roth, President/Founder, National Action Against Obesity Joy Dubost PhD RD | Director of Nutrition and Healthy Living |
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Hispanic PanelCaption: Marketing Obesity Prevention to the Hispanic Community A Panel Discussion Description: Moderator: Jorge Daboub, VP Client Development, Univision Dr. Lisa A. Sutherland, Ph.D., VP, Nutrition, Kellogg North America Michelle Bouchard, President of Health Corps. |
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Dr. Peter UbelCaption: Free To Be Obese Description: Peter Ubel, M.D., Professor of Business, Duke University |
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African American PanelCaption: Marketing Obesity Prevention to the African American Community Description: Dr. Henrie Treadwell, Director and Senior Social Scientist for Community Voices, Morehouse School of Medicine Larry Johnson, Communications Director, The Association of Black Cardiologists Vanetta S. Keyes, Founder & Executive Director, Center Helping Obesity In Children End Successfully, Inc., (C.H.O.I.C.E.S.) |
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MeMe RothCaption: Revealing The Corporate Role in Obesity Marketing Description: MeMe Roth, President/Founder, National Action Against Obesity |
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Desmonique BonetCaption: The Effects of YouTube on an Obesity Campaign Description: Desmonique Bonet, Senior Account Executive, Google |
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You must have the latest Flash player installed to view the clips. To download the latest version, please go here. If you are using Internet Explorer and it still is not working, after downloading the latest flash player go to Tools, then Manage Ad Ons, and make sure Adobe Flash Player is set to Enabled and, under Apple, make sure Quicktime Player is Set to Disabled. Please email publishing@mdpaconference.com if these fixes still do not cause the videos to work. |
Dr. Donald HensrudCaption: The Obesity Explosion Description: Donald Hensrud, M.D., M.P.H., Chair, Division of Preventive Medicine at Mayo Clinic and Medical Editor-in-Chief of The Mayo Clinic Diet |