Scott Ehrlich, President, Marketing Disease Prevention & Awareness

[Click Here To Purchase the Slides to This And All the Conference Presentations

Due to sound issues, we regret that this video is not available]

John LaRosa, President, Marketdata Enterprises

Mr. LaRosa will discuss the effects of the recession on the weight loss market and its main competitors. He will identify major market developments, market segments’ growth prospects, current dieter preferences, and emerging trends, with a forecast for 2011 and 2014

[Click here to buy the video]

Monica Feldman, Consumer Health Industry Analyst, Euromonitor International

Weight loss is already a $60 billion industry and with no sign that Americans are getting skinnier any time soon, it is expected to grow in the near future. Where will that growth come from and how will it be achieved? Where are opportunities in this market and who are the new players and techniques expected to enter it over the next decade. This presentation will use existing global data to attempt to answer these important questions.

[Click here to buy the video]

Naomi Mandel, Associate Professor, Marketing, W.P Carey School of Business, Arizona State University

Approximately two-thirds of Americans are currently overweight or obese. How do these consumers respond differently than others to advertisements targeted to them? Are ads using heavy models more effective than ads using thin models? What tools might help consumers to curb their overconsumption habits? How can we make health-related messages more persuasive? Dr. Mandel will discuss the managerial and behavioral implications of her research findings on these topics and answer questions from the audience.

Kelly Andrews, Sr. Director, Strategic Planning & Insights

Behavioral scientists at MicroMass recently uncovered some surprising insights about a sub-group of obese and overweight Americans that shatter commonly-held negative stereotypes. There are 5.5 million of them and they aren’t couch potatoes. And they definitely don’t lack self-confidence. These discoveries provide a powerful road map for reaching this segment of the population. As a group, these Americans are motivated, internet-savvy professionals who are not afraid to try new things. And, best of all, if they perceive that something is of value, they are driven to share. Marketers targeting overweight and obese Americans should look beyond generalizations, and consider this group as an untapped source of advocacy. Because if your message is authentic, this audience has the potential to be an excellent loudspeaker for your brand.

[Click here to buy the video]

Jim Joseph, President, Lippe Taylor and Author of The Experience Effect

Social media has turned out to be a huge marketing tool for brands, probably much bigger than we ever thought. It has given us all, as marketers, a chance to truly create a dialogue with our consumers and to join them in their communities. It gives us, as brands, a real voice where we can talk with our consumers, not just at them as in traditional marketing vehicles like advertising, websites, and even direct mail. Not since the toll free phone number was created have we been able to actually talk with our consumers. The result? Our brands have become much more real, much more interesting, almost human! And we also have a much better understanding of what our consumers are thinking and feeling as they incorporate us into their lives.

[Click here to buy the video]

Marcee Nelson, GSW

Measuring against the 8 mindset shifts that are needed today for return on consumer involvement, Marcee Nelson, CCO of The Well @GSW will look across the weight management category to separate the Advocates from the Advertisers, revealing useful tips on why some are winning at losing and some are leaving opportunity on the table.

[Click here to buy the video]

Richard Coad, Chief Creative Officer, MDB Communications

Remember the story of Jared? The 425 pound college student who went on a diet of Subway sandwiches and lost 245 pounds in one year? Learn how one of the most successful advertising campaigns of all time was conceived and executed, despite adversity, and how you can apply those lessons to your campaigns and positioning in the enormous weight loss market.

[Click here to buy the video]

Mike Clark, DPT, MS, CES, PES, Chief Science Officer for Sharecare

Mike will discuss the impetus, design, and marketing behind Sharecare.com and “Dr. Oz’s 11 Weeks to Move It and Lose It,” a Revolutionary Free Online Diet and Exercise Program. He will discuss the derivation of it, how it was executed, and the lessons your brand can integrate into their own diet campaign.

[Click here to buy the video]

Gary Taubes, Author of the Bestseller Why We Get Fat

The conventional wisdom for fifty years has held that we get fat because we eat too much and move too little. It’s a nice idea, but nonsense — literally nonsensical. What’s the alternative? That obesity is a hormonal/enzymatic disorder, determined in large part by the nutrient content of the diet. A simple revision in the underlying assumptions about the cause of obesity leads to significant and far-reaching implication.

[Click here to buy the video]

Moderator: Leigh Householder, GSW

Panelists: Gary Taubes, Richard Coad, Mike Clark, and Marcee Nelson

The panel will tackle one of the toughest issues in our industry: how to build trusted relationships with consumers in an environment of big promises and fine print. The panel will look at specific opportunities earn trust and the missteps some weight loss advertisers have made along the way.

Scott Ehrlich, President, Marketing Disease Prevention & Awareness

[Click Here To Purchase the Slides to This And All the Conference Presentations

Due to sound issues, we regret that this video is not available]

Paul Atkinson, Senior Vice President, Newspaper National Network

Newspapers remain a way that many Americans get their news of the day, and find their perceptions of the world shaped. What do newspapers have to say about weight loss products and services and how can they be used to reach and influence an overweight audience

[Click Here To Purchase the Slides to This And All the Conference Presentations

Due to sound issues, we regret that this video is not available]

Jack Poor, Vice President, Strategic Planning, Television Broadcasters

No single medium is enjoyed by as widespread of an American audience as television. This presentation will look at how the overweight American watches television, what they watch, when they watch, and where the best place to communicate about weight loss/weight management would be.

[Click Here To Purchase the Slides to This And All the Conference Presentations

Due to sound issues, we regret that this video is not available]

Eric Talbot, VP Brand Solutions, Univision Network

With the growing Hispanic population in the United States, and the growing obesity problem in this community, how can a marketer reach this important market? Eric Talbot explores how to reach this underserved market and the great opportunities in weight loss that it contains.

[Click Here To Purchase the Slides to This And All the Conference Presentations

Due to sound issues, we regret that this video is not available]

John Mangano Vice President, comScore Marketing Solutions

More than 139MM people use the web to research health topics each month. Learn where they go when they seek weight management content and how the internet has become an engaging media that not only provides information on weight loss but is quickly becoming the largest support network on the topic. We will look at the top weight management sites visited and learn what topics are most important. Learn how search is an important source component in the online voyage to weight management. The internet is a vast ecosystem of information–learn how weight management is a part of it and how to leverage it.

[Click Here To Purchase the Slides to This And All the Conference Presentations

Due to sound issues, we regret that this video is not available]

Susan Burke March, Author, Former VP, eDiets

Take it off online. Sounds too simple, and that being said, Weight Watcher’s, whose enormous success was based on face-to-face group meetings has seen unprecedented growth in their Internet sector. Companies ranging from Slim-Fast to McDonalds offer tech tools that can be used to promote weight management and keep interested consumers engaged and returning consistently and worth the price of development.

[Click Here To Purchase the Slides to This And All the Conference Presentations

Due to sound issues, we regret that this video is not available]

Kat Barefield, Co-Host, Sharecare’s “Move It Or Lose It” program

As digital media has advanced the use of apps has become more prevalent in allowing people to track their progress anywhere at anytime. This is a new way to integrate into a weight loss campaign and can be a very valuable way to interact with the consumer. Sharecare will talk about their use of apps in weight loss, with a look at their “Move It Or Lose It” weight loss program as an example of how to use them effectively.

Due to sound issues, we regret that this video is not available]

Jordan Goldberg, CEO, Stickk.com

The presentation will focus on the growing use of incentives and behavioral economics in healthcare, and how their sophisticated utilization can encourage behavior change. It will demonstrate how these principles can be applied in a streamlined, online approach, and how the timing and frequency of incentive delivery can impact behavior. Lastly, the presentation will discuss the growing influence that peer accountability and social media can play in encouraging behavior change.

[Click Here To Purchase the Slides to This And All the Conference Presentations

Due to sound issues, we regret that this video is not available]

Malcolm Spicer, Managing Editor, The Tan Sheet

It may seem like saying anything about a weight loss product interesting to consumers is next to impossible under the Food and Drug Administration’s strict limits on health claims and the Federal Trade Commission’s unyielding advertising evaluation. Certainly, the agencies try to keep off the market products that make unsubstantiated or unreasonable claims. However, FDA and FTC regulations and policies allow what should be plenty of room to reach consumers with information about pharmaceutical therapies indicated for weight loss or nutritional products beneficial for health and fitness.

[Click Here To Purchase the Slides to This And All the Conference Presentations

Due to sound issues, we regret that this video is not available]

Rich Cleland, Assistant Director of the Division of Advertising Practices, Federal Trade Commission

Selling a weight loss product requires more than just ingredients and marketing, particularly if your goal is to avoid being the target of an FTC investigation. This session will cover substantiation of weight loss claims, the permissible use of consumer testimonials, and “red flag” weight loss claims.

[winners listed here]