Marketing Disease Prevention + Awareness began as an offshoot of the established healthcare marketing conference company, DTC Perspectives Inc. in 2009. The goal of this new venture is to discuss how different preventable diseases plaguing the United States can be treated and prevented and how to best communicate these options. Through our experience in utilizing vast aspects of media, MDPA has brought together the best thought leaders from the spaces associated with these issues to compose articles, webinars, and present at conferences while keeping our audience well-apprised of important news affecting these areas through our digital platforms and e-newsletters. With obesity and obesity-related diseases being among the most discussed and costly, yet treatable, of America’s health issues, this topic is currently the primary focus of MDPA. The organization will continue to assemble the best speakers, case studies, campaigns, and research in this area to help companies, academia, and public health organizations learn to better communicate treatment, education, and prevention options to maximize their effectiveness.